Blizzard has announced that a new token system will be introduced to World of Warcraft that will allow players to purchase tokens with real world cash via the Blizzard Store and resell the token in-game at the auction house for gold. Players purchasing a token in game will find it account bound but can use it for 30-days subscription time.
The auction house will have a set price for tokens based on market pricing and no bidding will be required. Players simply purchase the token with in-game gold and receive it in the mail. Further, tokens will have no expiration date and can be used at any point in time when additional days of subscription are needed.
Q: Why are you introducing the WoW Token feature?
A: We’ve heard feedback from players that they’d be interested in a secure, legitimate way to acquire gold that doesn’t involve the use of unauthorized third-party gold-selling services—one of the primary sources of account compromises. We also know players who’ve amassed large amounts of gold through regular play would be interested in the ability to trade some to other players in exchange for game time, helping cover their subscription costs. The WoW Token feature gives players on both sides of the equation a secure and straightforward way to make that exchange. It opens up a new kind of payment option for World of Warcraft players, and we hope that it will also help lead to fewer account compromises and a better game experience overall.
Read more on the World of Warcraft community site.
