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Revenue Model Shifts in China - Now Subscription-Based

Posted by Suzie Ford on Sep 30, 2016  | Comments

Revenue Model Shifts in China - Now Subscription-Based - World of Warcraft -

NetEase and Blizzard have shifted the revenue model for World of Warcraft in China. Up to the shift, Chinese players paid in hour-by-hour increments. With the launch of the Legion expansion, Chinese players are now required to pay a monthly subscription up front in order to play. NetEase brought in $37M in August compared to only $8M in July, presumably as a result of the change in revenue generation.

In other news on the Superdata monthly report, League of Legends and WoW are in first and second place in revenue for August 2016 on PC.

Check out the full report at SuperData Research.

Thanks, as ever, to BlueTurtle13 for the tip!

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom