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Joe's World... Keeping the WOW in WoW

Posted by Jon Wood on Oct 03, 2007  | Comments

Joe's World... Keeping the WOW in WoW -

This week, in his World of Warcraft editorial, Joe Iuliani poses the question: What keeps players interested in playing WoW and what draws new players to a game where so many people have already reached max level?

World of Warcraft is closing in on its three year anniversary.  There is no doubt that WOW had taken the gaming world by storm.  Their sales and subscriptions have been nothing less than extraordinary and nobody can really argue with their statistics.

In fact, they are many MMO players out there who never played anything but WOW (you really need to feel bad for them). Additionally, they have become the hurdle that almost every new fantasy based MMO must jump, so much so that most emerging games are accused of being “WoW clones”.

Even with these credits, the question is “After three years can WoW still hold a player’s interest?”

With more and more subscribers keeping their eye on the next MMO, how will WOW stay competitive in an evolving and expanding MMO world?

Read the whole thing here.

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