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Blizzard Entertainment | Official Site
MMORPG | Setting:Fantasy | Status:Final  (rel 11/23/04)  | Pub:Blizzard Entertainment
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Impact of Activision Blizzard

Posted by Keith Cross on Jun 12, 2008  | Comments

Impact of Activision Blizzard - World of Warcraft - MMORPG.com

Gamasutra has taken an interesting and in-depth look the Activision Blizzard merger, its affect on their gaming titles, and on the games industry.

The surprise announcement of the impending merger of Activision and Vivendi Games that was announced in December 2007 caused shockwaves throughout the industry that are still being felt now, in mid-2008, as the deal rolls towards completion.

The prospective company (still pending approval for its existence from stockholders and various government agencies) has made even further waves with other recent moves, such upcoming CEO Bobby Kotick floating concepts such as Blizzard being used to push Activision franchises such as Guitar Hero into Asian markets and the decision to leave the Entertainment Software Association (and as a result not taking part in this year's E3).

Read more here.

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