Blizzards' Ornyx has posted a lengthy article on the World of Warcraft forum to inform the community that the "MVP" program is going to be overhauled. Currently, MVPs have a green label and have been identified by Blizzard as posters who have been helpful to others and who have consistently been present to assist the community. Now, however, Blizzard will be accepting applications from those who want to join the program with an entirely new focus on working with WoW representatives.
All of this led us to think we needed to be realigning the purpose of the program slightly, as we want to more actively empower the group to engage in discussions with us on various community issues, happening on the forums and in our greater community. This would also include working to provide insight into community and gameplay feedback they may see around the community, with direct conversations between the WoW community team and the WoW MVP group as a whole on a regular basis, much as we do in our conversations with folks on Reddit, Discord, etc., something that hasn't been utilized to its best. To facilitate this, we will be moving the WoW MVP program to an application-based recruitment system, which will address a few concerns we have currently with the recruitment process, as well as letting us asked targeted questions to candidates during certain recruitment periods, and hopefully widening the audience. We expect to open recruitment early next week, after the President’s Day holiday, so be on the lookout for a thread if you're interested!
The MVP overhaul is only for the North American region, though it is possible it could roll out in other regions over time.
Check out the World of Warcraft forum to learn more.