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Blizzard Communication Compared to a 'Mystical Unicorn'

Posted by Suzie Ford on Feb 09, 2017  | Comments

Blizzard Communication Compared to a 'Mystical Unicorn' -

The World of Warcraft forum has a new, lengthy post from Josh "Lore" Allen who defends the Blizzard team and its continuous attempts to improve its presence and responsiveness to the community. The post comes in answer to a stinging thread called "What happened to improved dev communication" that likens developer presence across a broad variety of perceived issues with Legion to a mythical unicorn: Everyone talks about it, but it doesn't truly exist.

In reply, Allen creates a long list of things that have been implemented by both the developer and community teams in just the last month alone. In addition, several points for improvement are listed. 

Again, I'm really sorry and disappointed that the work we're doing isn't always coming across to you. I'm confident that things will continue to improve, especially as we grow more accustomed to our new processes. A huge part of this is also identifying pain points - you're absolutely right that there are several specs that deserve answers, and we haven't been doing enough to say "yes, that's an issue, we'll talk about it" or "no, we disagree, for these reasons."

I just wanted you to be aware that this is absolutely a priority for us, for the WoW development team, and for Blizzard as a whole. We've been working our butts off to make it happen. I'm sorry it hasn't happened as quickly as all of us may have liked, or possibly in the way that everyone was expecting, but I do think we've improved fairly dramatically since 7.1.5, and we will continue to do so.

You can read the start of the thread at the link above or head straight to Josh Allen's response and the subsequent discussion by heading to the World of Warcraft community forum.

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom
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