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Alex Afrasiabi on Story - 'We Want to Make Sure You Feel Something'

Posted by Suzie Ford on Aug 03, 2018  | Comments

Alex Afrasiabi on Story - 'We Want to Make Sure You Feel Something' -

In an interview at, Creative Director Alex Afrasiabi answered several interesting questions about storytelling in World of Warcraft. The interview was conducted prior to the start of the Battle for Azeroth pre-expansion event, War of Thorns, that has, to put it mildly, kicked up a lot of emotions with players. In one forward looking statement, Afrasiabi clearly indicates that the team knew that emotions would be running high, but urges patience with the unfolding of the story.

As the story of Battle For Azeroth begins, what would you like to say to players about what they should expect in the story that's starting to unfold?

Afrasiabi: What I would say is… Be patient. This is a living, breathing world and a living, breathing story that is continuing to progress.

A game, especially WoW, it isn't like a book where you can just devour it and get the satisfaction of learning and understanding the whole of it, right? Unfortunately for us, we have chapters broken up across an expansion of patches. So as much as we would love to tell you what's going to happen, we'd really rather you find out for yourself.

But in order for that to happen, we have to allow the regular expansion process to unfold. What would be great is...  just... take note of that. 

We want to make sure that you feel something, that there's some emotionality there for you.  Sometimes it's anger. That's a valid emotion! Sometimes it's happiness, sometimes it's sadness and excitement and so on.

But the story is continuing to evolve and the answers you seek will be there and hopefully they satisfy you. It's an ongoing story that we're going to continue to support and continue to tell and we hope the players will be right there alongside us.

The rest of the interview is interesting and talks about changes in storytelling leadership, how an expansion's story is taken from concept to game and more. Read the full interview at

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom
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