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Activision Report: Could WoW Become Obsolete?

Posted by Michael Bitton on Mar 04, 2010  | Comments

Activision Report: Could WoW Become Obsolete? -

Activision-Blizzard filed its annual 10-K report on March 1st, and Robert Purchese of Eurogamer has dug up some interesting information found in the report regarding World of Warcraft's future.

One section of the report mentions that the emerging casual games market on the iPhone and social media sites such as Facebook could directly impact World of Warcraft sales, if not render the game "obsolete":

We also compete with other forms of interactive entertainment, such as casual games like iPhone applications and other mobile phone games, and games developed for use by consumers on social networking sites. Future increased consumer acceptance and increases in the availability such games or other online games, or technological advances in online game software or the Internet, could result in a decline in platform-based software and negatively impact sales of our console and hand-held products. Newer technological advances in online game software may also render products such as World of Warcraft obsolete. Additionally, direct sales of software over the Internet by competitors could adversely affect our distribution business.

Read Robert Purchese's full analysis of the report over at Eurogamer.

Do you think games such as Farmville or the rapidly growing popularity of casual games could actually be what topples the 800lb gorilla that is World of Warcraft? Let us know in the comments below!

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB
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