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Jacobs on the IP, Marketing and EA

Posted by Jon Wood on Sep 23, 2008  | Comments

Jacobs on the IP, Marketing and EA - Warhammer Online: Age of Reckoning - MMORPG.com

MMORPG.com Managing Editor Jon Wood had the opportunity to speak with Mythic Entertainment boss Mark Jacobs about the Warhammer IP, Marketing and EA.

Today, we continue with Part Two of my interview with Mythic Entertainment VP and GM Mark Jacobs. In this part of the article, we focus in on working with the Warhammer IP, Mythic Entertainment’s relationship with EA and more!

When I first asked Jacobs about Mythic’s lack of experience handling a major IP like Warhammer Online, I was reminded that this isn’t Mythic’s first kick at the IP can. I was quickly reminded that while it’s the first time that they have applied it to a massive scale MMORPG, Mythic has worked with titles like Aliens, Godzilla and Starship Toppers and others in the past and that they do have experience with IPs.

Read the article here.

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