When the next big Albion Online update launches on July 31st, it will also come with the Faction Warfare system. Each Royal city and biome has its own faction and faction leader. Leaders have unique personalities and quirks "that make them charismatic to their allies...and frightening foes on the battlefield". The leaders are profiles in this latest video by the Albion Online team.
The Merlyn Update, which includes Faction Warfare, will make its debut on July 31st.