The Chronicles of Elyria team has put out an interesting video that details the cooperative effort between developers and communities to create unique lore for each server. In this video, each of the monarchies presented are on the Luna (NA-East) server and were created by its community of players.
Join the campaign for the chance to influence or become the last monarch on the NA-E server at launch! Learn more here: https://chroniclesofelyria.com/promo/free-kingdom-of-elyria
Check out more at the link above.