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After Shadowlands, WoW Suffered Unexpected 'Historically Higher Churn' Until They Turned it Around With Dragonflight

According to Blizzard's John Hight, World of Warcraft unexpectedly suffered "historically higher churn", with figured only returning to stable growth with Dragonflight. Hight analyzed how they got back.


BlizzCon 2023: World Of Warcraft's Development Pace Is Faster Thanks To Dragonflight As Devs Looked To Address Shadowlands Feedback

During BlizzCon 2023, the World of Warcraft team announced that the next few expansions would be released faster than players are used to, highlighted by the fact that the MMO developer showcased the next three expansions on stage. The team's development process to do so apparently results from feedback from Shadowlands' glacial pace of content releases, according to the developers in a group interview over the weekend.


Blizzard Lets Us All Know What to Do Before It's Impossible After Dragonflight Launches

With Season 4 of Shadowlands going on now, Blizzard has released a new list of activities and rewards that will become difficult or even impossible to obtain once Dragonflight launches.


Blizzard Offering Free Shadowlands Base Edition to WoW Players With Any Prior Expansions on Their Accounts

Blizzard is trying to entice players back to World of Warcraft, or at least to Shadowlands before Dragonflight releases this fall. The company is offering a free Base Edition copy of the most recent expansion just in time to take part in Season 4.


World of Warcraft Adds 50% XP Bonus for Levels 10-59, Until Shadowlands Season 4 Arrives

With Shadowlands Season 4 coming, World of Warcraft has a 50% XP bonus for levels 10-59, and a round of Weekly Quests with bonuses for all.


With Shadowlands Winding Down, Lets Look Back

Now that the story of Shadowlands is complete, Robin takes a step back to reflect on the story, and details what kind of Big Bad she's looking for in the next expansion.


World of Warcraft Shadowlands Update 9.2, Eternity's End, Detailed

The story of World of Warcraft: Shadowlands will be coming to its conclusion with the release of Update 9.2, Eternity's End. With it will come a new zone, take on a new raid and see the return of class tier sets.


The Eorzea Prospect: Tales From A Habitual FFXIV Returner (And Why This Time Is Different)

Robin, our resident World of Warcraft expert, has dove headlong into FFXIV. Again. Only for some reason this time feels different.


World of Warcraft 9.1.5 is Live On The PTR, Brings New Weather Effects, Balance Changes

The latest World of Warcraft update, 9.1.5 is live on the PTR and the update brings new character customization options, new quests, weather effects, balance changes for classes, and more.


World of Warcraft Shadowlands 9.1.5 PTR Bringing Community Requested Features

World of Warcraft Shadowlands 9.1.5 is going into PTR next week and brings with it some long-requested community features.


Arlee In Azeroth - Some Thoughts on WoW 9.1 And Burning Crusade Classic

Robin takes a look at World of Warcraft's 9.1 patch as well as Classic's Burning Crusade in this edition of Arlee in Azeroth.


World of Warcraft Drops Extensive Chains of Domination Update Notes Ahead Of Next Week's Release

World of Warcraft is gearing up for its major content update for Shadowlands, called Chains of Domination, and today it decided to just drop the content notes to dissect ahead of time. Launching on June 29th, WoW's 9.1 update will include a new zone, dungeon, raid as well as the normal balance tweaks major patches come with.


World of Warcraft: What To Do To Prepare For 9.1

With World of Warcraft's Chains of Domination update fast approaching, players are getting ready for what the upcoming content update will throw at them. Here is a handy little list for those looking for ways to prepare themselves for the Shadowlands update.


World of Warcraft Details Maw Updates Coming In Chains Of Domination, Ranked Arena Play Coming To The Burning Crusade Classic

In a new post, Blizzard has detailed how the May is being updated with the upcoming 9.1 update for World of Warcraft's Shadowlands.


World of Warcraft Details Its Flying Mechanics In Shadowlands' 9.1 Patch

Flying in MMOs can be a divissive topic, but for better or worse, depending on your angle, its here to stay. Blizzard took to its website to detail just how it will work when Chains of Domination, the 9.1 patch for World of Warcraft Shadowlands, hits later this year.