Eurogamer is reporting that EA's Chief Banker Eric Brown has described Star Wars: The Old Republic as Electronic Arts' "largest ever development project, period, in the history of the company".
No specifics on The Old Republics budget were provided, but Mr. Brown mentioned that a typical EA project (non-MMO) runs around $30 million, with any MMO costing well above that. As a point of reference, World of Warcraft cost Blizzard $100 million to make. World of Warcraft generates that amount of cash every month nowadays, and as Eurogamer notes, EA is obviously interested in recouping costs the same way.
A pretty big gamble, but we're (hopefully) only a year away from finding out.
Read the full story over at Eurogamer.