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EA Takes On Publishing Duties

Posted by Suzie Ford on Nov 11, 2010  | Comments

EA Takes On Publishing Duties - MMORPG.com

EA has announced that it will take on all publishing, marketing and distribution tasks related to Star Wars: The Old Republic. Prior to this announcement, LucasArts had held those rights. According to Bioware CEO Ray Muzyka, it's a back end change that won't have any obvious implications for players.

EA and Lucasfilm Ltd, announced today an updated global publishing agreement for the highly anticipated massively multiplayer online videogame Star Wars: The Old Republic. With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to EA, so that all publishing, marketing and distribution responsibilities can be centralized for efficiency. Lucasfilm will continue serving as a key partner, collaborating on design and marketing, and as a licensor of the property. Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare's signature storytelling and rich, emotional human performances to the genre. Financial terms were not disclosed.

Read more at Joystiq.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom
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