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EA Stock Prices Jump

Posted by Suzie Ford on Feb 03, 2011  | Comments

EA Stock Prices Jump - Star Wars: The Old Republic -

While EA's profits have deepened to over $300 million dollars, its stock price jumped nearly 16% largely due to encouraging words from CEO John Riccitiello. As reported yesterday, Riccitiello predicted decent profits for Star Wars: The Old Republic with a modest subscriber base of 500,000. It appears that, based largely on this statement, EA's stock soared.

In a call to investors he claimed that 500,000 subscribers for the game - which has cost an estimated $100 million to make - would be "substantially profitable, but it's not the sort of thing we would write home about," while "anything north of one million subscribers is a very profitable business."


Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom