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EA Investors Not Betting on SWTOR

Posted by Suzie Ford on Jan 24, 2011  | Comments

EA Investors Not Betting on SWTOR -

Janco Partners analyst Mike Hickey is not betting on EA investors having a lot of confidence in Star Wars: The Old Republic. With the rocky launches of Warhammer Online: Age of Reckoning and the less-than-successful launches of recent MMOs in what some call "unfinished" states of completion.

"We believe many investors are betting against SWTOR achieving market success, provided the company's (Warhammer Online from Mythic) and industry's track record at releasing successful new MMOs," suggests Hickey.

Other factors Hickey notices that might keep EA's shares a bit weighted include "a suspected subscription pricing model versus a market that is quickly transitioning to free to play, generally modest previews of the game and elevated development expense and suspected aggressive royalty to LucasArts."

Read more at Gamasutra.

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom
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