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EA Investors' Conference Call Reveals Data

Posted by Suzie Ford on Feb 01, 2012  | Comments

EA Investors' Conference Call Reveals Data -

Several key facts about Star Wars: The Old Republic have emerged according to the latest information released to investors and stockholders by Electronic Arts in preparation for the Q3 2012 investor's conference call.

  • Over 2 million SWTOR units were sold in just over a month
  • SWTOR has 1.7 million active subscribers. "The majority of these subscribers are paying customers already." Eric Brown
  • Metrics on engagement: 1 million users log in per day staying in game for 4 hours per day
  • Server performance and stability exceeded expectation with 99.5% up time outside schedule maintenance.
  • Grow subscribers with frequent content updates
  • Another major update larger than the first coming in March
  • Q3 2012 fiscal revenues are higher than Q3 2011 driven by the successful launch of SWTOR
  • Net revenue for PC titles, including SWTOR, is up significantly over Q3 2011
  • "Fastest growing subscription MMO in history," John Riccitiello
  • EA shipped SWTOR units in December that were slated to ship in January, well ahead of schedule, and led to an increase in revenue in Q3 2012
  • SWTOR drove most of the digital increase by Origin
  • 40% of the sales of SWTOR came through Origin, numbers that were not shown in overall numbers of sales until now
  • Increased marketing funds will be spent on SWTOR to take advantage of the momentum of the game's success to date. Ready to launch a major mass market television campaign and cross promotion with "Star Wars: The Phantom Menace 3D" which comes out in February.
  • "SWTOR will be an important factor in next year's results (fiscal 2013)." Eric Brown.
  • PvP upgrades and expansion packs in the works
  • Looking at the Asian market, Australian/New Zealand market sales expansion with more information to be released in the coming weeks and months.
You can check out these documents here and here.

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom
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