Grats! You leveled up! Do you remember when you would log into the game and grind out that level, and as soon as your XP bar would *ding* you would get a wave of support from the community of fellow gamers around you? What happened to celebrating your achievements and the achievements of others?
When RuneScape first sunk its teeth into Bradford, crafting was a major reason why. Creating new armors for his friends, creating magic runes and more kept him hooked in the world. Fast forward almost two decades later, though, and crafting barely registers on his radar. It makes him wonder how important crafting is to the average MMO fan.