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Daily Active Users & Engagement in Decline

Posted by Suzie Ford on Aug 23, 2016  | Comments

Daily Active Users & Engagement in Decline - MMORPG.com

Bloomberg is reporting a steep decline in active worldwide daily users of Pokemon Go. According to Axiom Capital Management, if these declines continue, it could cast a shadow over the idea of Pokemon Go itself, and augmented reality altogether. User Engagement is also showing a steady decline since mid-July and through August 18th.

Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.

Read the full Pokemon Go engagement analysis at Bloomberg.com.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom
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