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Sony Online Entertainment | Official Site
MMORPG | Setting:Sci-Fi | Status:Final  (rel 05/20/03)  | Pub:Sony Online Entertainment
PVP:Yes | Distribution:Download,Retail | Retail Price:$19.95 | Pay Type:Subscription
System Req: PC | ESRB:TOut of date info? Let us know!

Player Ad Campaign Is Success

Posted by Craig McGregor on Jan 07, 2005  | Comments

Player Ad Campaign Is Success -

Recently a group of hard-core Planetside players decided to start up their own "guerilla" marketing campaign after they felt that SOE was not doing enough advertising for their favorite MMORPG/MMOFPS game.  They created a nice movie highlighting the game and helped potential players obtain and install the free 7 day trial using a downloadable installer.  It is rumored that this player driver campaign has led to thousands of new players in the game and made a noticeable difference.

Nice work guys!

Avg. User Rating: 7.7
(899 Votes)