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Perfect World Beijing | Official Site
MMORPG | Setting:Fantasy | Status:Final  (rel 09/02/08)  | Pub:Perfect World Entertainment
PVP:Yes | Distribution:Download | Retail Price:n/a | Pay Type:Free | Monthly Fee:n/a
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Localization of the Blademaster

Posted by Jon Wood on Feb 05, 2009  | Comments

Localization of the Blademaster -

The good folks over at Perfect World International have provided us with this visual representation of some of the ways that their game is being localized from the Chinese version to a North American version.

Not all Chinese people like American food, and not all Americans like Chinese food. You can probably find more Americans that like Panda Express (Americanized Chinese Cuisine) than Americans that like genuine Chinese food.

This is a simple analogy to the approach we took with our concept art for Perfect World International.

Some of the differences between these characters are extremely subtle, while others are quite obvious. One thing that we put a strong emphasis both in China and the United States is that these characters need to be representative of each country’s respective culture.

Read Localization of the Blademaster

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