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Yedang Online E3 Look Forward

Posted May 13, 2006 by Dana Massey

Yedang Online E3 Look Forward

Michael Hampden wrote us a look forward at what Yedang Online is up to as the Korean company brings games to North Americans in through an online game portal

We sat down for a quick chat with Jay Park, Overseas Marketing Director for Yedang Online, to talk about his company’s upcoming effort to bring Korean games into the North American Market. Yadang Online plans to bring not one, but four games across the pond. Obviously entering the North American market is a daunting challenge for any foreign publisher; Jay tells us that Yedang Online will meet this challenge by focusing on translation and localization in their games. While both of these are integral in creating a successful port, Yedang also plans to work on changing cultural aspects in their games, in order to make the games more familiar to North American users.

Yedang Online is perhaps best known for their title, PrisonTale, which has been released all over the globe, in countries like Brazil, Vietnam, Taiwan, Japan, and the Philippines, to name a few. PrisonTale, released in 2001, went on to have over 1.5 Million users. The company obvious hopes to have similar success with the new crop of titles they are bringing over to North America. These titles include PrisonTale II: 2nd Enigma, Dance Battle Audition, Laxe Lore, and Shooro.

You can read the article here.


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