Blizzard has announced that the WoW Token will be headed to the EU Region on April 21st after normal maintenance (approximately 5:00 pm CET). WoW Tokens will cost 20 Euro and buyers will be able to place the tokens for sale on the special regional auction house. The initial price to purchase a token that can be traded for 30-days subscription time will be 35,000 gold.
Players have also been informed that current subscribers can use WoW Tokens to pay for a month of game time. Use of the Token will pause the paid subscription for 30 days.
Read more on the World of Warcraft community site.