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Wood: Sellin' Beta and Pimpin' Box Sales

Posted Nov 12, 2009 by Jon Wood

Wood: Sellin' Beta and Pimpin' Box Sales's Jon Wood returns to his column today to talk about two questionable marketing techniques that he feels stand out as mistakes in the current MMO landscape.

Jon Wood

I've got a real problem with the way that some MMO companies these days are selling and promoting their products. I know I've used this column to complain about marketing practices lately, but I was reading through a few threads on some of the most popular games on our site today, and they really got my ire up.

Star Trek Online

First, there's an issue that's been plaguing Cryptic and Star Trek Online ever since they started their closed beta. You see, back when they were trying to sell Champions Online as quickly and heavily as possible, the powers that be over at Cryptic decided to offer a $199 lifetime subscription to the game. We'll ignore the part where they were asking people to buy a lifetime subscription to a game that wouldn't be released for at least another month and move right along to the part that really gets my goat: The Champions Online lifetime (or six month) subscription's big selling point was that buyers would get access to the closed beta test for Star Trek Online.

Read Wood: Sellin' Beta and Pimpin' Box Sales.