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Wood: Launch Jitters and the Non-MMO Fan

Posted Jan 14, 2010 by Jon Wood

Wood: Launch Jitters and the Non-MMO Fan's Jon Wood uses his column time this week to talk about the extra challenges that Major IP MMOs face in terms of getting their non-MMO playing fans to stick with them througha shaky launch day.

Jon Wood

It's late here on the East Coast. Normally, I'd be writing this column after a good night's sleep but I'm sitting and waiting for another round of maintenance being done on the Star Trek Online servers during its Open Beta. It's a game that I've personally be enjoying. It's not perfect, and probably won't be at launch but for my gaming dollars, I'm going to play it. The maintenance being done is a good thing, and a natural part of the beta process. Closed or Open, it's all still testing.

Sitting here impatiently as I am though, I've been thinking about how stressful it must be to be nearing the launch of an MMO, and how much more stressful it must be to be launching an MMO that's attached to one of the biggest science fiction franchises in history.

Read Launch Jitters and the Non-MMO Fan.


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