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Weathers: How To Read A Press Release

Posted Jun 19, 2009 by Dana Massey

Weathers: How To Read A Press Release

It's Friday and that means a new edition of the MMO Underbelly. This week, Sanya Weathers gives us a crash course in "How To Read A Press Release." Inside she rips apart a fiction press release and pulls out the double-speak and PR code words.

“Our growth is dramatically exceeding our expectations,” says John Doe, President, Co-Founder, Lead Designer, and Giant Douchehound. “We want to thank our players and our retailers for their enthusiastic support. We’ve delivered a highly polished product, and we’re hard at work on our next content patch with flying beagles.”

First of all, John Doe said no such thing. The PR person writing this thing couldn’t get John Doe to return a phone call or answer an email in ten million years. However, John Doe has let it be known that leaving out any of his titles will be cause for a whining sulking hissy fit that will last for days. He is all of those things, and don’t you forget it because he was designing games with punch cards and rubber bands when you were just playing D&D.

But it’s good that John doesn’t write his own quotes. John is too much of a self-centered cretin to think of thanking the retailers or the players, so it’s best someone without a personality disorder is the one writing the quotes.

Enjoy the full article here...