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Wachter: Effective Feedback

Posted Dec 08, 2009 by Jon Wood

Wachter: Effective Feedback columnist Victor Wachter writes this week's column on effective ways for players to make their voices heard to game developers.

Victor Wachter

My last two columns have been a little bit on the negative side, and to be frank that's how I feel about MMOs right now. But I talk about it because I think the industry can do better. Also, I'm a community manager because I truly believe that our players can help us make better games. So this week, I wanted to talk a little bit, and in general terms, about how to deliver feedback for best results. I'm not going to name any games or point any fingers to the past. Just think a little bit about how gamers can best interact with and persuade game developers when they deliver their feedback for discussion.

When you want to post feedback and make your voice heard, where's the best place to do it? Official forums are the most obvious place. They're close to home and you know for certain that the developers know the URL. But they're not always optimal. Depending on the population of your game, you might be a single voice among thousands of posters who never gets to stand out. Official forums are also governed by rules set by the company, and their effectiveness will vary by the level of moderation in effect and forum codes of conduct. It's unfortunate, but there are a lot of forums out there with rules that limit feedback, due to incidents with previous posters who were less than tactful with their feedback.

Read Wachter: Effective Feedback.