We recently reported on a recent comment by EA CFO Eric Brown on how Star Wars: The Old Republic was EA's "largest development project ever."
Today, we've learned that EA management believes two million subscribers (or more) are possible for The Old Republic, and that in order to break even The Old Republic will require a little over one million subscribers, which, by the way, is pretty indicative of how large a budget The Old Republic has. This is all according to Sterne Agee analyst Arvind Bhatia who had recently attended a meeting with EA.
Bhatia on the EA meeting:
"earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible."