A game is assuredly a success when it makes Fortune magazine. In an article posted the other day, it was revealed that Bethesda and the Fallout 4 team raked in $750M in day one sales. That translates to 12M copies sold in the first 24-hours.
“Its popularity seems to come from an odd blend of narrative and action,” van Dreunen says. “As the franchise has grown more mature over the years, it has inevitably attracted a larger player base, but its popularity among livestreamers on Twitch and YouTube has further accelerated its momentum.”
Read the full analysis of the astronomical sales figures at the link above.
