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The Trend Towards Social Gaming

Posted Sep 28, 2010 by Suzie Ford

The Trend Towards Social Gaming

In a new study commissioned by the Chinese video gaming industry and conducted by Niko Partners, it has been found that gamers are trending away from hardcore online games in favor of social games on networks such as Facebook. The study also found that more people are entering the gaming market but moving to social networks rather than into the 'traditional' gaming experience.

The report suggests that market saturation in the MMO space and the more accessible nature of social games as primary factors in the shift, which has contributed to a decline in the average amount spent by Chinese gamers, the report says.

"Thanks to the launch of so many casual games and social network games, more consumers have become gamers. Therefore, while there are more and more gamers entering the market, overall gamers seem to be spending less, though maintaining high levels of usage," Niko Partners' managing partner Lisa Cosmas Hanson told Gamasutra.

Read more at Gamasutra.

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Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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