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The Free Zone: EA and Free to Play?

Posted Oct 05, 2009 by Dana Massey

The Free Zone: EA and Free to Play?

The biggest game company on the planet has been flirting with the free to play model. Richard Aihoshi explores what they've been up to in his weekly F2P focused column.

Richard Aihoshi

For a few years now, I've wondered why the major western publishers haven't moved a lot more rapidly to embrace the free to play model. From a business perspective, it has always seemed to me like they've been missing some pretty significant opportunities. A key one is the chance to enter and better penetrate market non-traditional market segments; i.e. to get people playing who aren't gamers, at least not in the parlance used by those who are.

In this respect, EA jumps to mind as a possibility, having spent a lot of money trying to do just that when it purchased Pogo. I don't know if that investment has become profitable, but it did put the company squarely into a leadership position within the casual sector, which has immense and still largely untapped potential.

Read it all here.

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