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Star Trek Online Survey Results Posted

Posted Dec 06, 2005 by Jon Wood

Star Trek Online Survey Results Posted

Perpetual Entertainment, the developers of the highly anticipated franchise MMORPG, Star Trek: Online are committed to finding out what their potential players want in a game. While still very early on in their development, Perpetual commissioned a survey. The survey took a look at fans of both MMOs and of Star Trek more generally. It asked a wide variety of questions, from what races or factions that you might like to play, to which high-level features potential players would like to see. Now, it is not unusual for a game company to conduct customer surveys on their product, but it IS unusual that they would share it with their community. Take a look:

In September 2005 we contracted with Nielsen Media Research to conducted an extensive survey in order to learn more about our opportunity, characterize our target audience, and test specific design decisions. Using web-ads placed on sites oriented towards MMO and PC gamers, Nielsen selected over 600 active gamers who expressed interest in both Star Trek and MMOs. They then used additional filter questions sorted participants into three groups of about 200 each:

* MMO gamers: Those who play MMOs frequently with various levels of Star Trek enthusiasm. * Star Trek enthusiasts: Those who expressed a high level of interest in Star Trek and had watched several series and many episodes. * Gamers: Those with at least a minimal interest in Star Trek and MMOs who don't fall into the MMO or Star Trek enthusiast categories.

The purpose of selecting people who fit into one of these three groups was to ensure that we were getting feedback from people who might be interested in Star Trek Online and to understand our opportunity within various target audiences. We also wanted to ensure that we were hearing from people beyond those that identify themselves as Star Trek enthusiasts since we assume their opinion is under represented within the existing Star Trek Online community forums.

We asked this sample of our potential audience over fifty questions that covered everything from general game playing habits to demographic data, with a focus on MMO preferences and feature guidance. Below I'll cover some of the highlights from the results.

To take a look at all of the categories and results, click here.


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