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Square Enix Takes Massive Financial Hit

Suzie Ford Posted:
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In its latest financial report, Square Enix's earnings were down over 75% in the first half of 2010 as compared to the second half of 2009. Sales were reported down 30% in the first six months of 2010. The first half of 2010 generated $21 million as compared to $85 million in the the latter part of 2009. Sales were better than originally projected, however, due to strong sales of Just Cause 2 and Final Fantasy XIV.

Much of the decline was laid at the feet of MMO Final Fantasy XIV's disappointing performance. The PC game mustered global sales of 630,000 - although a PS3 version due in March may improve its fortunes.

"We're quickly working on reforms. We'd like to put our full power into regaining trust," CEO Yoichi Wada told investors.

"If we satisfy our users, they will return. On the other hand, once the users say, 'forget this,' there's no turning back. We can only recover our trust so far."

Read more at Gamasutra.


SBFord

Suzie Ford

Suzie is the former Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom