According to research site Sensor Tower (via VG247) Niantic's Pokemon Go has generated nearly two BILLION dollars in revenue since launching in July 2016. What's interesting is that Pokemon Go's revenue is up $800M since January alone, nearly doubling the amount earned in the preceding 18 months. Sensor Tower estimates that worldwide daily revenue generated is in the vicinity of $2M per day.
The most prolific spenders are players in the United States ($607M), Japan ($500M), Germany ($96M), Great Britain ($77M) and Taiwan ($48M).
Android users outnumber iOS users at 58% and 42% respectively.
Niantic continues to refine and expand the game two years in, most recently adding the much-anticipated ability to trade Pokémon with friends, and acquiring technology that will make the core monster catching mechanics even more rewarding for players. It has even decided to license the game’s engine to other developers, ensuring a legacy for Pokémon GO that extends beyond being one of the all-time highest earning apps and a true paradigm shift for mobile gaming overall.
There’s also still the planned rollout of the game in China, which will see Niantic partnering with mobile giant NetEase to bring Pokémon GO to the country’s players.
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