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SOE Shows Study Results On Auction Site

Sony Online Entertainment announces results of a twelve month study based on their Station Exchange auction site. Check out some of the numbers in this article; it is amazing to see the real money that is being traded by players.

Sony Online Entertainment LLC (SOE), a worldwide leader in online games, today announced the results of a 12-month study of Station Exchange™, SOE's online auction site which allows EverQuest II subscribers to securely buy and sell the rights to use virtual characters, items and coin for real money. Launched in June 2005, Station Exchange's first-to-market product marked the inaugural entry of an official, sanctioned virtual economy into a Massively Multiplayer Online game. The White Paper highlights data collected during a 12-month period covering June 2005 to June 2006.

The auction site, which has operated since June 2005 on specific EverQuest II servers, generated player transactions of $1.87 million during its first year, according to the White Paper published today. Players have paid as much as $2,000 for the right to use a single EverQuest II character and one seller earned $37,435 from 351 auctions, according to the report, entitled Station Exchange: Year One.

"The Station Exchange White Paper results demonstrate beyond a doubt that there is a significant demand for a secure, sanctioned online marketplace where players can enhance their gaming experience by spending real dollars," said John Smedley, President, Sony Online Entertainment. "We've found that Station Exchange is providing an excellent ancillary revenue stream for both SOE and our players. Some of our Station Exchange players are literally paying for their subscription to EQII, while others are making significant money."

Read more here.