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Skelton: Those Three Dirty Words

Posted Jan 15, 2010 by Jon Wood

Skelton: Those Three Dirty Words columnist Jaime Skelton takes a look at the recent phenomenon of the endless free trial and delves into what it really means.

Jaime Skelton

There you are, browsing an MMO site. It's a typical day, and you're looking for something new, or perhaps remembering something from your past. There's the usual news, patch notes, and events plastered along the main page. Then, in big bold letters across the site, those three dirty words appear: "Endless Free Trial."

Don't lie to me: those words tease you. They tantalize you and linger like a sultry whisper in your ear even after you take your browsing to another site. They're like a low-rate business card, stuck in your mental wallet and awaiting the moment when you'll pull it out accidentally to wonder what it is, and ponder giving it a ring on the sly.

End over-dramatization.

Read Those Three Dirty Words.