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Skelanimals Coming as Virtual Goods

Posted Jun 13, 2012 by Michael Bitton

Skelanimals Coming as Virtual Goods

Bare Tree Media has announced a licensing deal with Art Impressions to bring Skeleanimals to the virtual goods market utilizing micro-transactions in a number of mobile apps, social networks, and virtual worlds.

Find out more about Skelanimals.
 

 

 

LAS VEGAS NV, (June 11, 2012) – From the Licensing Expo 2012, Bare Tree Media and Art Impressions jointly announce a digital partnership to launch Skelanimals™ as branded virtual goods. Bare Tree Media has been granted worldwide digital rights to create, market and publish Skelanimals virtual goods offered for purchase via micro-transactions within social networks, virtual worlds, and mobile applications. Leading virtual worlds plan to start launching Skelanimals as early as July 2012 with more channels introducing the brand digitally  throughout the balance of the year. “Introducing Skelanimals into our network of virtual worlds and other digital partners allows for millions of teen and young adult fans to engage online with a trend setting brand”, said Robert Ferrari, CEO of Bare Tree Media. He added “Skelanimals will be offered as premium virtual goods for player avatars to wear, show and consume”. “We’re thrilled to be able to offer people a new way to enjoy and connect with Skelanimals,” said Cindy Bailey, CEO of Art Impressions.  “Online interaction with our fans has always been a central focus of Skelanimals, and partnering with Bare Tree will enable us to further establish Skelanimals’ presence in this important market.”
  
About Skelanimals
Skelanimals are adorable little animals who are looking for a special friend to take care of them and keep them cozy and warm – after all, they’re just a bunch of bones! Quirky, light-hearted and cute, Skelanimals have been embraced by people of all ages around the world. Dax the dog, Kit the cat, ChungKee the panda, Jack the rabbit, Diego the bat and Maxx the bulldog are just a few of the delightful Skelanimals characters which are brought to life – figuratively speaking – through their cute personalities, quirky characteristics and funny poems about their misadventures.
 
About Art Impressions
Art Impressions is an award-winning brand development and licensing agency known for its achievements in developing retailer-focused, broad-based lifestyle programs for artists, designers and celebrities.  The company’s portfolio includes the global sensation Skelanimals, Milky Way & the Galaxy Girls by acclaimed animator Lauren Faust, and its own pop-culture brand, SO SO Happy.  For further information, visit www.artimpressionsinc.com, www.skelanimals.com, and www.sosohappyonline.com.
 
About Bare Tree Media
Bare Tree Media, a Boston based digital entertainment company, specializes in engaging fans with new and established brands across various digital platforms. The company produces and publishes virtual branded goods, social apps, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media's digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere. For more information go to www.baretreemedia.com. Or contact at pr@baretreemedia.com
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Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined MMORPG.com as the site's Community Manager. Follow him on Twitter @eMikeB

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