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'Recurrent Consumer Spending' is the New Metric at Take-Two

Take-Two CEO Strauss Zelnick informed investors during a recent call that the new metric for games is "recurrent consumer spending" as opposed to pure game sales. "We've said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board".

According to Zelnick, microtransactions, the simpler, though less fancy title for "recurrent consumer spending, make up 42% of the "net bookings" for Q3 2017.

"One of the things we've learned is if we create a robust opportunity, a robust world, in which people can play delightfully in a bigger and bigger way, that they will keep coming back. They will engage and there is an opportunity to monetize that engagement. There's a lot of room for growth. This is just the beginning." Zelnick further added.

This is the latest statement by a major gaming company that reflects the aggressive turn to longitudinal investment by players via microtransactions. Take-Two follows in EA, Ubisoft and Activision-Blizzard in plainly speaking of the current philosophy with regard to monetization.

What do you think of Zelnick's words? Leave us your thoughts in the comments.

Via Gamasutra

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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