PlayerUknown's Battlegrounds players have 20,000 reasons to log into the game to check out the 50v50 Platoon event. Recently, players were faced with a number of issues in matchmaking and with overall connectivity. By way of apology, PUBG devs announced that they are giving everyone 20,000 BP and a black beanie with headphones. These goodies will need to be claimed by October 23rd.
If free currency isn't enough of an incentive to log in, perhaps the 50v50 Platoon event is. Players will join one of five platoons before dropping onto the map where normal game objectives will apply though on a larger scale. The goal is to be the last Platoon standing. The event begins on October 19th and ends on October 22nd.
You can read the details on the PlayerUnknown's Battlegrounds Steam page.