As part of the "Welcome Back to Guild Wars 2" campaign over the coming weeks, players will be able to check out a variety of live streams and unlock in-game content. This week, for instance, players can unlock the Daybreak episode. All that is required is to log into the game, head to the Gem Store and unlock the episode for free. This promotion will last through April 1st.
There will also be opportunities to check out developer live streams, partner streams, and check out the GW2 wiki throughout the duration of the event.
Grab the details by visiting the Guild Wars 2 site.