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Playboy to Create Game Label

Posted Aug 26, 2010 by Suzie Ford

Playboy to Create Game Label

In an increasing effort to get into the 'mainstream', Playboy Enterprises has announced that it will be launching a game label by the end of this year. In addition, Playboy has partnered with BigPoint for the release of Poisonville, a gangland browser-based MMO according to Gamasutra.

The deal with Bigpoint allows Playboy to market and distribute games via its Playboy.com portal. The partnership will begin with Bigpoint's current browser title, Poisonville.

Playboy has not yet named its gaming label but we'll keep you posted. In the meantime, check out Poisonville.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom