Trending Games | World of Warcraft | Overwatch | Bless | Cyberpunk 2077

    Facebook Twitter YouTube Twitch.tv YouTube.Gaming Discord
Register
Quick Game Jump
Members:3,794,851 Users Online:0
Games:978 

Newsroom

Newsroom

Filter Week Filter Game
RSS

Outside the Box: Widespread Marketing

Posted Apr 03, 2006 by Dana Massey

Outside the Box: Widespread Marketing

The weekly column Outside the Box returns after a brief GDC hiatus. This week, Nathan Knaack takes a peek at the concept of widespread marketing and what MMORPGs need to do.

I touched upon the subject briefly in my last column, but for this week, I’d like to really focus on how to bring the MMORPG market to the world at large, spreading beyond the hardcore gaming nerds (including myself), even beyond the casual console gamers that most MMO companies are currently trying to absorb. As they dumb down their gameplay options, oversimplify each activity, and blow 99% of their budget on flashy eye candy, these companies are trying to appeal to the least common denominator of people who could potentially be interested in online games, trying to draw them in with an overly basic experience full of shiny objects. For some reason, I always imagine that to be the kind of plan Wile E. Coyote would dream up, ordering the latest, obnoxiously system-intensive shaders and renderers from ACME, then setting them out in the desert to try and capture the elusive potential MMORPG gamer. Reducing your product to a meaningless waste of time with pretty visuals is like trying to get someone to fall in love with a clinically brain-dead supermodel. Not only are you going to get more long-term enjoyment out of an average-looking person with full mental faculties, but there are plenty of supermodels out there with functioning minds as well.

You can read the full article here.

 advertisement