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Outside the Box: Player Content

Posted Apr 24, 2006 by Dana Massey

Outside the Box: Player Content

Nathan Knaack's weekly "Outside the Box" column returns today with "Player Created, Operated and Destroyable Content". In this article, he looks at the power of the largest development team available: us.

It might be surprising to realize this late in the game of the MMORPG industry, but while making the initial sale of the box in the store is important, an online game needs to keep subscribers by continuing to captivate their interest. That is fact A. Next, it’s fairly obvious that a studio of five to fifty developers will never, ever be able to continually satiate an audience of five thousand to five million. There’s the unavoidable fact B. Put them together and what do you get? A successful, long-term MMORPG that hopes to keep the same subscribers (not just the “fresh meat” brought in by releasing the same old game on a new continent) over the course of more than a few months needs more than just the finite content that a handful of designers, artists, and programmers can create. How do you provide enough content for five million players?

How about recruiting five million developers?

You can read his column here.

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