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Out of Sight, Out of Mind III: ChinaJoy

Posted Sep 14, 2009 by Jon Wood

Out of Sight, Out of Mind III: ChinaJoy

Richard Aioshi's Free Zone returns this week as the columnist discusses important F2P game shows and laments the lack of Western media coverage.

Richard Aihoshi

Are you aware that ChinaJoy took place a few weeks ago? Do you know what it is? I'd venture to say that a great many western gamers are unaware of this annual event, which happens to be a highly significant one for companies involved in the free to play space, and for those of us who try to track it with a global perspective.

ChinaJoy is a game show that includes both consumer and trade portions. It's huge. Compared to the most similar events in North America, attendance is far greater, and many more companies participate. A lot more titles are shown, most of which are F2P. And unless you've actively searched for coverage, there's a pretty good chance you haven't seen any.

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