Nexon International has reported large revenue gains for its subsidiary, Nexon America. Revenue spiked 42% in the final quarter of 2010 and rose 60% over 2009. Nexon executives credit much of the gain to the complete overhaul of one of its flagship NA titles, MapleStory. MapleStory recently updated graphics, interface, game mechanics and more with "Big Bang", deployed over a three part patch process.
“It was a tremendous fourth quarter and year for Nexon and MapleStory’s Big Bang had a lot to do with it,” said Daniel Kim, Nexon America’s CEO. “Nexon has perfected a formula for gameplay with a business model that attracts players and keeps them loyal. Players don’t have to pay a cent to enjoy Nexon’s games, but our players who do pay to enhance their gameplay experience tend to spend more than the typical social gamer or subscription-based game player. Evidence of the success of this formula was seen with the release of the Big Bang expansion and the resulting increase in concurrent players and revenues.”
Nexon's stable of F2P MMOGs includes Combat Arms, MapleStory, Vindictus, Dungeon Fighter Online, Mabinogi and PopTag!.
Read more here.
