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NCsoft Signs Outside Distribution Deal

Posted Sep 29, 2005 by Jon Wood

NCsoft Signs Outside Distribution Deal

NCsoft Signs Outside Digital Distribution Deal For First Time To Partner With Leading Digital Retailer

BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 29, 2005--NCsoft®, the world's leading developer and publisher of online computer games, has made two of its hit titles, City of Heroes® and Lineage® II, available for purchase on Direct2Drive, the successful online digital retail store operated by IGN Entertainment.

The award-winning City of Heroes is a massively multiplayer online game (MMOG) that allows players to take on the roles of super-powered heroes in the 3D graphical world of "Paragon City(TM)." Since its launch in April of 2004, City of Heroes has grown into a major franchise title, spawning a passionate network of community and fan sites, forums and comic books. Lineage II, also an MMOG, is the sequel to the wildly popular title Lineage, which established NCsoft as a key player early on.

"We are thrilled that NCsoft chose Direct2Drive as the only outside digital delivery outlet to carry their games," Jamie Berger, vice president and general manager of IGN Entertainment's consumer products division, said. "Direct2Drive is dedicated to gamers who appreciate the best quality games, and our partnership with NCsoft further accelerates Direct2Drive's momentum as a leader in the digital distribution market."

"City of Heroes and Lineage II are massively successful games; we wanted to broaden our reach," said Dorothy Ferguson, vice president of sales and marketing for NCsoft's North American business. "Direct2Drive is a leader in digital distribution, offering AAA hardcore games from the best developers and publishers in the industry, and we're excited to be a part of the digital revolution."

Since launching in October 2004, Direct2Drive has been gaining popularity among IGN's largely 18-34 year-old male customer base with its growing roster of top games. Direct2Drive builds on the proven operational infrastructure of FilePlanet, IGN Entertainment's download site and IGN's separate HitPoints program, which provides full digital game downloads as rewards to IGN and GameSpy subscribers.

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