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My Money’s On Potter

Posted May 04, 2010 by Jon Wood

My Money’s On Potter columnist Justin Webb dedicates his column inches this week to the idea of a Harry Potter MMO.

In this article I’m going to recap some news from a few weeks ago. I’ll then point out some potential misdirection in the press release and hint at what Warner Bros may really be up to. Hint: it’s Harry Potter. Then I’m going to talk about how Hogwarts would make a really good MMO, and give some examples. I’ll be channeling UO throughout. The fact that “it pretty much designs itself” will be mentioned, along with some of the pitfalls that go along with the license. I may then twitter on about “transmedia” a bit, probably as a lead in to next week’s article.

The big news from two weeks ago was that Warner Bros bought Turbine. The accompanying news articles concentrated on the fact that Warner Bros now owns all the Lord of the Rings video-game licenses … finally! There was also some talk about how this would enable WB to seamlessly integrate microtransactions into their other games. While this is all fine and dandy (and ultimately hogwash), I think the press release has some details that are conspicuous by their absence, namely no mention of Harry Potter, which is the studio’s most bankable license. With the final Potter film releasing in 2011, Warner has been scrambling to try and prolong the life of its aging cash cow by turning it into an evergreen brand.

Read My Money’s On Potter.


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