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More Advertisers "Reassessing" Overwatch League Participation Amid Activision Blizzard Lawsuit

Poorna Shankar Posted:
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The latest fallout from the ongoing Activision Blizzard lawsuit sees more companies pulling their advertisement for Overwatch League. Read on for details.

This most recent pull of advertisement is continuing the trend of various companies pulling funding. If you recall, T-Mobile quietly pulled their sponsorship of the Overwatch League and Call of Duty League last week admidst the ongoing lawsuit.

The lawsuit alleges sexual harassment and discrimination in addition to unequal pay, and more. The lawsuitwas a result of a two-year long investigation by the California Department of Fair Employment and Housing.

This latest update sees Coca-Cola, Kellogg, and State Farm joining T-Mobile in “reassessing partnerships” with the Overwatch League, according to the reporting from The Washington Post.

The Post notes Kellogg specifically, “will no longer advertise Cheez-It or Pringles in Activision Blizzard’s Overwatch League,” as per a statement from Kellogg. According to The Post, a spokesperson for State Farm provided the outlet with a statement noting the company is currently, “reevaluating our limited marketing relationship with the Overwatch League.”

Similarly, a spokesperson for Coca-Cola noted they’re, “aware of the allegations surrounding Activision Blizzard,” and are currently keyed in to the current climate. Coca-Cola added they’re working with their Blizzard partners as they, “take a step back for a moment to revisit future plans and programs.”

These developments follow the onslaught of reports coming out of this lawsuit, like the “stepping down” of now-former Blizzard President J. Allen Brack. We also reported on the lower monthly active users from the latest Activision Blizzard investor’s call last week.

If you want a recent rundown on what’s happened (so far) in the Activision Blizzard lawsuit, check out our collection of articles here.


ShankTheTank

Poorna Shankar

A highly opinionated avid PC gamer, Poorna blindly panics with his friends in various multiplayer games, much to the detriment of his team. Constantly questioning industry practices and a passion for technological progress drive his love for the video game industry. He pulls no punches and tells it like he sees it. He runs a podcast, Gaming The Industry, with fellow writer, Joseph Bradford, discussing industry practices and their effects on consumers.


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