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MMOs at Gen Con Indy

Posted Jul 24, 2007 by Keith Cross

MMOs at Gen Con Indy

This year, Gen Con will be opening its floor to members of the electronic entertainment industry, and they have released a press release naming a number of the attending games and companies. The list includes Sony, CCP, EA, Blizzard, and more.

INDIANAPOLIS, INDIANA - JULY 24, 2007 - Since Gen Con Indy quietly announced last November it would expand its 40-year reign in the non-electronic collectible card and hobby market to include developers and publishers of electronic games, major exhibitors including EA, CCP Games, Sony, NCSoft, Blizzard, Eidos, Atari, and Fallen Earth were quick to sign up.

Organizers of Gen Con Indy, set for August 16-19, 2007 in Indianapolis, Indiana are careful to point out the show is for consumers - last year more than 26,000 attended - and their move into the electronic games market is not an effort to replicate or capture business from other industry-only trade shows.

"Game developers and publishers clearly recognize the value in presenting their titles directly to a large group of consumers to help drive sales, and to obtain feedback from those consumers regarding upcoming titles, which may influence their development and licensing strategies," says Bill Creonte, Sr. Vice President of Business Development at Gen Con Indy. "Exhibitors are pleased that participating in our show isn't a budget-breaking investment, and that we can deliver an event that's highly attuned to the culture and experience of gaming."

Upcoming MMOG (Massively Multiplayer Online Game) Fallen Earth is making its consumer show debut at Gen Con Indy. Fallen Earth's Lead Game Designer, Lee Hammock, says, "We had options to demo our game at several shows during the next few months, and Gen Con Indy was the best venue for us to reach a large audience of gamers."

Magnus Bergsson, Chief Marketing Officer at CCP Games, creator of hit MMOG EVE Online, says, "We decided to exhibit at Gen Con Indy again this year because of the success we had last year introducing our collectible card game EVE: The Second Genesis. Showing both products side-by-side, the CCG as well as EVE Online, to a big audience of avid game enthusiasts is a perfect fit for us."

"Ever since its inception Gen Con has been synonymous with role-playing games," says Mark Jacobs, VP and GM of EA Mythic. "As someone who has attended Gen Con quite a number of times, I couldn't be more thrilled to see the show evolve to embrace computer gaming, especially the MMORPG genre. I look forward to seeing Warhammer proudly displayed at Gen Con now and in the future."

"We consider Gen Con to be an important event in our marketing calendar," says Matt Gorman, Marketing Director, Eidos Inc. "In particular, we are keen to showcase Age of Conan: Hyborian Adventures to our consumer fan base at Gen Con this year because of the event spotlight on the works of Robert E. Howard."

For more on Gen Con, visit www.gencon.com.

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