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MMO Story Hour: E3, All Grown Up

Posted May 27, 2009 by Dana Massey

MMO Story Hour: E3, All Grown Up

In this week's edition of the MMO Story Hour, Jess Lebow recounts some tales of E3 past. Next week, the gaming world will try to recapture that former show when we all gather in Los Angeles (including on site reporting from, but before we go back to it again, Lebow took the time to look back and share his favorite stories.

The first time I went to the show, we were in the early stages for Guild Wars. There was very little game play, really only the basics for three of the classes. We did have good art, and the characters looked fantastic. But the game design was still being iterated and the sound design had only just begun.

We spent two straight weeks working 16+ hours a day, getting the demo ready for the show. Now, it wasn’t just the people on the show floor who were going to see and play the game for the first time. The founders at ArenaNet had too big of balls to do something so small. So instead of doing a controlled demo to a limited number of press and game industry professionals, we instead planned to release the game to the world for a weekend preview.

Read it all here.


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